When Do-It-Yourself Becomes Art

An artistic product launch

Drills, screwdrivers, cutters and sanders aren not only the tools of the expert do-it-yourselfer, but also irreplaceable instruments for artists, stylists, set builders and contemporary designers. “The Object that Lived Twice” creative workshop with the students of NABA (Nuova Accademia di Belle Arti) and BOSCH tools transforms commonly used objects into authentic works of art. Bosch’s power tools become protagonists of the new do-it-yourself creativity. The project becomes an international case history within Bosch Europe.

“The Object that Lived Twice” is an initiative promoted by Bosch, Skil and Dremel to present their new 2007 product ranges. Young artists equipped with drills, screwdrivers, cutters and sanders unleashed their imagination in the NABA workshops, creating original works of design.

Special attention should go to the “Arco Iris” lamp by Sterchele, Cubani and Ferro made from a mirror and an old lamp; the “I-Chair” of the students Comolli and Mazzone, composed of the carcass of a Macintosh, a pair of skis and bathroom rugs; and “Bike Style” by Lutri, Lisio and Mortaro, created with the components of an abandoned bicycle and a pair of jeans worn in adolescence. An authoritative contribution to the creative workshop was offered by Giuseppe Iavicoli, “Puzzle4Peace” artist of the social cooperative Scart-I, creating two works starting from the P.O.P. (Piece of Peace), a piece of the puzzle underlying the installations, works and decorative objects of the group of designers.

A turn was taken in the stages also by the event’s endorsers, Chicco and Marco Veronese, originators of the now famous recycled plastic animals of Cracking Art.

With the motto “Technology helps artists realize their ideas” the Commercial Manager of Bosch’s Power Tools Division introduced the range of tools used by artists to produce their works, characterized not only by versatility and simplicity of use but also safety systems to protect the user.