Launch of the new MINI Cabrio

Three days and three press conference to introduce the new car to 50 journalists

Casta Diva Events was yet again selected by MINI to design the presentation to the Italian press of one of its products, this time the new MINI Cabrio. Three entire days, including three different press conferences involving a total of 50 journalists, were devoted to the presentation of this innovative car.

During this latest launch by MINI, the representatives of the press were able to enjoy a truly immersive experience in a fresh, summery atmosphere.  To make the event even more special, Casta Diva Events selected a location full of character in the heart of the Maremma region of Tuscany: this was an exclusive private villa on Mount Argentario, transformed for the occasion into a veritable ‘MINI-Home’ with swimming pools, excellent interior design and meeting rooms with a sea view. While watching the spectacular and breathtaking sunset over the island of Giglio, guests enjoyed the gourmet dinner prepared by celebrity chef Alberto Faccani.

The following day, the journalists were given the opportunity to test-drive the car. Leaving from the elegant Argentario Golf Resort, each of them at the wheel of a MINI Cabrio, they drove along the coastal landscapes of Tuscany, crossing the lushness of Mount Argentario until they reached Ansedonia for an informal lunch in a typical beach restaurant, entirely in keeping with the ‘surfer’ and ‘young’ image of the new MINI.