Tour in Commercial Galleries

Emilane Barilla on tour


We can all put something special on the table every day by opening the refrigerator and inventing, giving free rein to the imagination in mixing the ingredients we find there.


Highlight the innovation characteristics of the new Emiliane Barilla product range.

Casta Diva Events conception and organization

– Engagement mechanism by means of a “game” in which consumers were able to invent their own recipes by choosing fresh ingredients associated with a pasta format. The most original recipe was cooked “live” by the chefs.
– Show Cooking with explanation of the product characteristics and demonstration of how to make lasagna.
– Tasting of the new pasta formats.
– Linking the promotion to the point of sale with associated gift (small blackboard).
– Use of communication materials consistent with the activity (Post-it recipes, Post-it shopping list, recipe cards).
– Kitchen Stand that recalls the concept of cooking and the conviviality of everyday meals.

The numbers

13 commercial galleries
26 activity days
35,000 tastings
21,000 shopping list Post-its
11,000 recipe cards
2,200 recipes invented by the participants
2,000 purchase promotion gadgets
42,500 participants
650,000 visual contacts