Fiat Panda and Miss Italia 2012

Unconventional roadshow


Concept and organizing a road show throughout Italy during the regional finals of Miss Sorriso Fiat and the national final of Miss Italia in Montecatini Terme to present the New Fiat Panda to the public.


Brand visibility, product awareness and collection of customer information to have the possibility of offering a test drive of the car later.

Casta Diva Events conception and organization

• Thinking up the itinerary and “on the road” management of the New Fiat Pandas during the entire tour.

• Display set-up consisting of large Fiat-branded LED totems.

• Concept and realization of an interactive, iPad-based game installed in the cars and connected to an external screen. Visitors getting into the car could amuse themselves with extravagant photos of themselves aboard the New Panda, dressed up with wigs, glasses and gadgets at their disposal.

• Concept and management of the social dynamics of the event. The best photographs were collected and posted in real time on the New Fiat Panda Facebook page.